A good cover letter doesn’t just introduce you — it answers the recruiter’s first question before they’ve asked it: ‘Why should I bother reading this CV?’
Most people either skip the cover letter entirely or send the same bland paragraph to every employer. Neither works. These three templates give you a different approach — structured, targeted, and written to complement your CV rather than repeat it.
WHAT’S INCLUDED — 3 COVER LETTER TEMPLATES:
1. ADVERTISED ROLE COVER LETTER
For applying to a specific vacancy on LinkedIn, Indeed, Reed, Totaljobs, or a company careers page. Structured around the job description — mirrors the employer’s language so your application keyword-matches both the ATS filter and the recruiter’s mental checklist. Includes a confident, non-generic opening that doesn’t start with ‘I am writing to apply for…’
2. SPECULATIVE APPLICATION COVER LETTER
For approaching companies that haven’t advertised a vacancy. Opens doors that job boards never show you. Structured to demonstrate commercial awareness of the company and present your value proposition clearly — without sounding like a cold sales pitch.
3. CAREER CHANGE COVER LETTER
For candidates moving industries, changing roles, or returning to work. Addresses the career change directly and turns it into a strength — reframing transferable skills as advantages rather than gaps. Specifically structured to reduce recruiter hesitation.
EVERY TEMPLATE INCLUDES:
• Guided prompts in every paragraph so you know exactly what to write
• ATS-safe formatting — clean Word structure, no tables or graphics
• Professional UK English tone and standard business letter layout
• Instructions for tailoring each letter to a specific employer in under 10 minutes
• Editable in Microsoft Word, Google Docs, and LibreOffice
BONUS — VIDEO TUTORIALS INCLUDED (worth £7.99 on their own):
• How to tailor a cover letter so it feels personal, not templated
• How to extract the right keywords from a job description
• The cover letter structure that recruiters actually respond to
• Common cover letter mistakes that get applications rejected immediately
THE RESULT:
Applications that stand out for the right reasons — and a cover letter that makes the recruiter want to read your CV.
FORMAT: Digital download — 3 × Microsoft Word (.docx) files + video tutorial access
DELIVERY: Instant download immediately after purchase.
